Stop starting over

Get lean and strong, without
fitness becoming a second job.

1:1 coaching for busy professionals ready to lose fat, build visible muscle and finally keep it.
Fill in the form, then book a 25 minute consultation where I tell you exactly how I would get you there.

1 of 9 · takes about 3 minutes

What do you want to change over the next 6 to 12 months?

How do I reach you?

How is not being where you want to be affecting your day to day?

Energy, sleep, focus at work, confidence, how you feel in your clothes. Whichever it affects most.

How are you training and eating at the moment?

A couple of lines is plenty. Sessions a week, and roughly how the food goes.

How long has it been like this?

What have you already tried that did not work?

Plans, diets, coaches, apps. Anything you have given a proper go.

What do you do for work?

Your week decides what the plan can look like, so I need to know how it runs.

1 to 10, how ready are you to change this now?

Happy as I amIt changes this month

Why do you think coaching with me will get you there?

A line or two. It tells me what you are expecting, which is what the call is for.
✓

Application received.

Thank you for taking the time over that.
Last step: pick a time for your consultation.
We speak for 25 minutes.

Choose your time
10+Years coaching
200+Clients coached
WorldwideOnline coaching
★★★★★Read on Google
Results

In 6 months, this could be you.

Client body transformation, before and after
Client body transformation, before and after
Client body transformation, before and after
Client body transformation, before and after
Client body transformation, before and after
Client body transformation, before and after
Client body transformation, before and after
Client body transformation, before and after
★★★★★

I now have known Fede for five years and can truly say you won't find another trainer that has the knowledge and care that Fede has and takes with his clients. … Hit him up... it will be one of the good decisions you make.

Jamie · Google review
★★★★★

I’ve worked with a few personal trainers over the years, but Fede is in a completely different league. … Since training with Fede, I’ve lost over 20kg while building a huge amount of muscle and strength. I’m in the best shape I’ve been in for years. … He’s been one of the best investments I’ve made in myself.

Simon · Google review
★★★★★

Superb personal trainer - his knowledge is unparalleled - everything is tailored and he pushes me to the max. He’s taught me so much and I wouldn’t be making the progress I’m making without him.

Jerome · Google review
★★★★★

I’ve been training with Federico for the past four years, ever since I moved to London, and I can honestly say he’s had a huge positive impact on my life. … Thanks to his guidance, I lost body fat, built muscle, and achieved results I never thought were possible.

Sean · Google review
★★★★★

I’ve been training with Federico for a while now and I couldn’t recommend him enough. He’s really knowledgeable, pays attention to the details, and always makes sure my form is right rather than just pushing me through workouts. … I’ve seen solid progress since we started, but more importantly I’ve learned how to train the right way.

Matteo · Google review
★★★★★

Fede is a great trainer, very on top of all the aspects of your plan and extremely prepared. Couldn’t ask for more honestly. Really recommended!

Alessandro · Google review
★★★★★

Fede is such an incredible and knowledgeable Personal Trainer. I lost 7kg when following his plan. He is very professional and offers so much support even outside of session.

Suli · Google review
★★★★★

Fredrico have been a game changer in my fitness journey. He has personalised workouts, expert guidance and content motivation helped me achieved all my goals faster l than I imagined. The tailored plan and consistent check ins kept me accountable and on track.

Yasir · Google review

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Your coaching

What you get from day one.

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What happens next

Three steps, and you are training.

01

You apply

Nine short questions, about 3 minutes. Your goal, your week, and what has already been tried, so I understand your situation before we ever speak.

02

Your consultation

You pick a time and we speak for 25 minutes. I go through your answers with you, tell you exactly what your plan would look like, and answer anything you want to ask.

03

You start

Within 72 hours you receive your bespoke training and nutrition plans. You start training, and we book your regular check in meetings to keep you accountable and monitor results.

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Federico Veneroni, fitness coach
The right fit

Who is this for?

This is for the person with a full diary who is done starting over. You train when work allows, you eat well until the third dinner out of the week, and you have restarted more times than you can count. Lately it has started showing at work, and you have been putting that down to the job. You do not need more pressure. You need structure, support and someone who notices. If that is you, you belong here.

I coach busy professionals to lose fat and build muscle with training and nutrition that fit around work, travel and family. The goal is bigger than the mirror: more energy, less stress, and a body that improves your life instead of taking it over. No crash diets, no punishing schedules, no one size fits all programmes.

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Federico Veneroni, fitness coach
Why FRED'S coaching

The transformation
you will experience.

Over your first 3 to 6 months you will:

  • Build a routine that finally sticks
  • Lose fat and build muscle you keep
  • Enjoy food without losing progress
  • Gain strength and confidence that shows outside the gym

This is not a quick fix. It is the end of starting over.

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Federico Veneroni, fitness coach
Meet your coach

Federico Veneroni.

I was the kid who kept his t-shirt on at the pool, so at 13 I fixed it the worst way possible: barely eating for a year, 40 kg down. And for years after, I trained the same way, all or nothing: aggressive months, then burnout. I progressed, but I left half the results on the table.

Learning balance changed my body more than any extreme ever did, and it became the job: qualified as a personal trainer at 18, coaching from Milan to London ever since. If you swing between all and nothing, I know the way out, because I have been through it myself.

Being fit and healthy lifts every hour of your day. Anything less and you are capping yourself. That is why I do what I do.

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Principles

My health and fitness ethos.

I use fitness as a tool to improve people's quality of life. The way you look is part of it, and so is everything nobody photographs: more energy, more confidence, more life outside the gym. That is why I do what I do.

And the tool only works if you keep using it. Most people do not fail because they are lazy. They fail because the plan asked for a perfect week, and life never gives one, so they stop, wait for a quieter month, and start again from zero.

My job is making sure you never start over again: a plan that fits the week you actually have, repeated until it is simply how you live.

Apply now

Stop starting over

Get lean and strong, without
fitness becoming a second job.

1:1 coaching for busy professionals ready to lose fat, build visible muscle and finally keep it.
Fill in the form, then book a 25 minute consultation where I tell you exactly how I would get you there.

1 of 9 · takes about 3 minutes

What do you want to change over the next 6 to 12 months?

How do I reach you?

How is not being where you want to be affecting your day to day?

Energy, sleep, focus at work, confidence, how you feel in your clothes. Whichever it affects most.

How are you training and eating at the moment?

A couple of lines is plenty. Sessions a week, and roughly how the food goes.

How long has it been like this?

What have you already tried that did not work?

Plans, diets, coaches, apps. Anything you have given a proper go.

What do you do for work?

Your week decides what the plan can look like, so I need to know how it runs.

1 to 10, how ready are you to change this now?

Happy as I amIt changes this month

Why do you think coaching with me will get you there?

A line or two. It tells me what you are expecting, which is what the call is for.
✓

Application received.

Thank you for taking the time over that.
Last step: pick a time for your consultation.
We speak for 25 minutes.

Choose your time
Common questions

Before you ask.

How is this different from a workout plan from an app or AI?
A plan is information, and information has never been the missing piece. Coaching is the programme plus a person who adjusts it when your week collapses, notices when you drift, and holds you to what you said you wanted. That is the part no PDF or chatbot replaces.
I travel constantly. Does this still work?
Travel is where this method earns its keep. Hotel gym sessions, restaurant eating targets and adjusted weeks are built in. Most of my clients travel for work, and your plan is built around it from the start.
How much of my time does it take each week?
Two or three hours of training a week, in two or three sessions, plus a 15 minute call. The app handles the logging as you go. There are 168 hours in a week. This asks for three of them, and they are the three that decide how the other 165 feel. If a week gives you less, the plan shrinks with it instead of collapsing.
I have had a trainer before and it did not work. Why would this be different?
Most of the people I take on have. What they were given was information about the plan, not about them: a week that assumed nothing would go wrong. Your week goes wrong. That is the thing the plan has to be built around, not the thing that ends it.
I want to do this, but not until this project is over. Should I wait?
The project ends and another one starts. The quiet month has not arrived yet and it is not going to. Time passes either way, so the question is whether the next six months get you somewhere or leave you in the same shape, six months older. If your week is at its worst right now, that is the week the plan should be built around, because that is the week it has to survive.
What happens after I apply?
Your application comes straight to me, usually the same day. Then you pick a time for your consultation: 25 minutes on video, no charge, where I go through your answers and tell you exactly how I would get you there. If I am not the right person for what you need, I will tell you that instead.

Apply now

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