FRED'S
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Privacy Policy

Last updated: March 31, 2026

Who We Are

This website is operated by Fred's Ventures Ltd (company number 16891246), registered at 66 Lavender Hill, International House, London, England, SW11 5RQ, trading as FRED'S. When we refer to "we," "us," or "our" in this policy, we mean Fred's Ventures Ltd.

If you have any questions about this policy or how we handle your data, you can contact us at fred@fredspt.com.

What Data We Collect

We collect personal data that you provide to us directly through our website forms, including:

  • Full name
  • Email address
  • Phone number (including country code)
  • Training experience and fitness goals
  • Your location (London or elsewhere, to determine in-person or online coaching)
  • How you found us
  • Health and medical information collected through our client onboarding form, including height, weight, date of birth, injuries, medical history, medication, dietary habits, and allergies
  • Emergency contact details (name, phone number, relationship)
  • Optional progress photographs shared via WhatsApp for the purpose of tracking training results

When you book a consultation call, we also collect your preferred date and time.

When you subscribe to our training services, we collect payment information through our payment processor, Stripe. We do not store your card details on our servers.

How We Use Your Data

We use the data we collect for the following purposes:

  • To respond to your enquiries and messages
  • To schedule and manage consultation calls
  • To deliver personal training and coaching services
  • To process subscription payments via Stripe
  • To send you calendar invitations via Google Meet
  • To improve our website and services
  • To assess your readiness for physical activity and design a safe, personalised training and nutrition programme
  • To track your progress over time
  • To contact your designated emergency contact in the event of a medical emergency during a training session

Legal Basis for Processing

Under UK GDPR, we process your data on the following legal bases: consent (when you submit a form, book a call, or share progress photographs), contractual necessity (to deliver training and coaching services you have subscribed to), legitimate interest (to improve our website and communicate with prospective clients), and explicit consent for special category data (health and medical information collected through our onboarding form, which you may withdraw at any time by contacting us).

Health Data and Progress Photos

Our client onboarding form collects health information including medical history, injuries, medication, and physical activity readiness. This data is classified as special category data under UK GDPR and is processed solely on the basis of your explicit consent for the purpose of designing a safe and effective training programme.

Progress photographs are entirely optional. If you choose to share progress photos via WhatsApp, they are used solely to track your training progress. Progress photos are not shared with any third party, not used for marketing purposes, and not published in any format without your separate written consent. Progress photos are deleted upon your request or within 30 days of the end of your coaching relationship.

Analytics and Cookies

We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymised data such as pages visited, time spent on site, and referring sources. This data is used solely to improve our website experience.

We also use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. This may collect data about your browsing behaviour on our site.

Both tools use cookies. You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

Who We Share Your Data With

We do not sell your personal data. We share data only with the following third-party services, which are necessary to operate our business:

  • Google Workspace (email, calendar invitations, video calls)
  • Stripe (payment processing)
  • Google Analytics (website analytics)
  • Meta (advertising measurement)
  • WhatsApp (Meta) (client communication and optional progress photo sharing)

Each of these providers has their own privacy policy governing how they handle your data.

How Long We Keep Your Data

We retain your personal data for as long as necessary to provide our services to you. If you enquire but do not become a client, we retain your data for up to 12 months to follow up on your enquiry. If you become a client, we retain your data for the duration of our working relationship and for up to 24 months afterwards for accounting and legal purposes. You can request deletion of your data at any time.

Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to or restrict processing, request data portability, and withdraw consent at any time.

To exercise any of these rights, contact us at fred@fredspt.com. We will respond within 30 days.

Data Security

We take reasonable measures to protect your personal data from unauthorised access, loss, or misuse. Our website uses HTTPS encryption. Payment data is handled entirely by Stripe and never touches our servers.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.

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