It Started With a Decision at 13
At 13, I was unhealthy, overweight, and had no confidence. I decided to change my life. I lost 40kg in a year and discovered something that would become a lifelong pursuit.
By 18, I'd won national bodybuilding titles and started working as a personal trainer, all while studying Economics and Finance at Bocconi University in Milan. I competed at a national level, coached clients, and studied simultaneously, learning early that it's all about finding the right balance.
In 2019 I moved to London to pursue the entrepreneurial side of fitness. I built a personal training business from the ground up, co-founded and managed two private training facilities, and spent over a decade helping people become stronger, healthier, and more confident. Along the way, I realised that the fitness industry was too transactional, too impersonal, and not focused enough on making the experience genuinely enjoyable. That conviction is now shaping something new.